There are many factors that determine the success of a mobile app on the market.

有许多因素决定着市场上移动应用程序的成功。

Apart from the overall UX and the value it delivers, it must also be easy to find by potential users.

除了总体用户体验及其提供的价值外，潜在用户还必须易于找到它。

If you run an Android app, it’s very important that it has high discoverability and we can reach this result by optimizing the release for the Google Play Store and making it stand out among other options available, especially, as we’re talking about more than 3 million apps currently published on the store.

如果您运行的是Android应用程序，那么它具有很高的可发现性就非常重要，我们可以通过优化Google Play商店的发行版并使它在其他可用选项中脱颖而出来达到这一结果，尤其是当我们谈论的不仅仅是目前，该商店已发布了300万个应用。

In this article, we want to share with you the top 11 tips that can help you make your app distinguishable for the Google Play Store algorithm and users alike.

在本文中，我们想与您分享最重要的11个技巧 ，这些技巧可以帮助您区分Google Play商店算法和用户的应用 。

1.选择具有正确的“点击量”的关键字 (1. Select keywords with the right “volume-to-click-through” ratio)

For anyone starting off with ASO, App Store Optimization, it’s a popular mistake finding and using keywords with the highest possible search volume in the app page description.

对于从ASO开始的任何人，App Store Optimization都是一个普遍的错误查找，并在应用程序页面描述中使用具有最大搜索量的关键字。

Looking for popular and most searched words it’s certainly important but not all phrases receive an adequate amount of clicks from users (a factor known as CTR — click-through rate).

寻找流行且搜索最多的词当然很重要，但并非所有短语都获得用户足够的点击次数( 称为CTR(点击率 )) 。

A low-CTR phrase can potentially harm your app listing if you don’t get enough clicks, Play Store might determine that it’s irrelevant to users.

点击率偏低的词组可能会损害您的应用列表，如果您获得的点击次数不足，则Play商店可能会确定它与用户无关。

One of the keys to knowing which keyword you should select is by considering your target users’ search intent.

知道您应该选择哪个关键字的关键之一是考虑目标用户的搜索意图。

Can you expect them to know what your app does?

您可以期望他们知道您的应用程序做什么吗？

Have they used a similar solution before, or are they new to the subject?

他们之前使用过类似的解决方案，还是对这个主题不熟悉？

An example of a well-thought-out user intent strategy is Google Maps’ listing in the Play Store.

一种经过深思熟虑的用户意图策略的示例是Google地图在Play商店中的列表。

Despite the app is very popular, Google decided to go of a descriptive name: Maps — Navigate & Explore.

尽管该应用程序非常受欢迎，但Google还是决定使用一个描述性名称： Maps — Navigate＆Explore 。

By choosing the keywords “Navigate” and “Explore”, Google made sure that anyone searching for a navigation solution without using their brand name will still come across their app.

通过选择关键字“ Navigate”和“ Explore” ，Google确保了搜索不使用品牌名称的导航解决方案的任何人仍然会遇到他们的应用程序。

ASO长尾关键字 (ASO Long-tail keywords)

Given that CTR and user search intent are such important ASO factors, the way to gain more visibility and interactions is to use long-tail phrases, which are more specific and tend to have a higher CTR.

鉴于点击率和用户搜索意图是ASO如此重要的因素 ，获得更多可见性和互动的方法是使用长尾词组 ，这些词组更具体并且往往具有较高的点击率 。

According to an Ahrefs’ study of over 1.9 billion keywords, 29.13% of phrases with over 10,000 monthly searches were made up of three or more words!

根据Ahrefs对超过19亿个关键字的研究，每月搜索量超过10,000个的短语中有29.13％由三个或更多单词组成！

Source: Ahrefs

资料来源： Ahrefs

在哪里可以找到应用程序的关键字和关键字组合？ (Where can you find keywords and keyword combinations for your app?)

Find relevant keywords for your app is quite easy and you can do that by simply making research and analyzing the common keywords used by your competitor.

查找与您的应用相关的关键字非常容易，您可以通过简单地研究和分析竞争对手使用的常见关键字来做到这一点。

For better work, use an App Store Optimization keyword planning tool which can help you find the most relevant keywords with other useful information like the rank, the usage by other apps or websites, the researches made by users, etc…

为了更好地工作，请使用App Store Optimization关键字计划工具 ，该工具可以帮助您找到最相关的关键字以及其他有用信息，例如排名，其他应用程序或网站的使用情况，用户的研究结果等…

Here are some tools:

这里有一些工具：

• KeywordKeg

  关键字桶

• AppFollow

  应用关注

• KeywordTool

  关键字工具

2.结合您的品牌名称和所选关键字，以使标题醒目 (2. Make a catchy Title by combining your Brand name and the keywords you selected)

The title of an app in Google Play Store is an important ASO on-metadata factor to keep in mind.

Google Play商店中应用程序的标题是一个重要的ASO元数据因素 ，请牢记。

Google allows developers to include 50 characters in the App Title (NEW: link), so use them wisely.

Google允许开发人员在“应用程序标题” (NEW： 链接 )中包含50个字符 ，因此请明智地使用它们。

Keep your brand name short, easy to spell and easy to memorize for your users.

为您的用户保持品牌名称简短，容易拼写和易于记忆。

Include your most relevant keywords alongside your brand name.

在品牌名称旁边添加最相关的关键字。

Remember that you can add one title in each language to localize your app

请记住，您可以使用每种语言添加一个标题来本地化您的应用

Don’t ignore localizing your app title — the mobile world is global, and the demand for your app can arise from the countries that you have never expected.

不要忽略对应用程序标题的本地化-移动世界是全球性的，对应用程序的需求可能来自您从未期望过的国家/地区。

A quick tip:

快速提示：

Try adding emoji to your app title to grab the attention of the users when they browse or search the Play Store.

尝试在应用标题中添加表情符号，以吸引用户浏览或搜索Play商店时的注意力。

The perfect title should look like one of these:

完美的标题应如下所示：

• Brand — Keyword

  品牌—关键字

• Brand: Keyword

  品牌：关键字

• Keyword — Brand

  关键字-品牌

• Keyword: Brand

  关键字：品牌

3.请勿在简短说明中用关键字来夸大其词 (3. Don’t overdo it with keywords in your short description)

The Short Description and Long Description differ by the way they can affect the users’ interest.

简短描述和详细描述的不同之处在于它们会影响用户的兴趣 。

In short description, keywords are not so relevant and you have a limit of 80 characters so it’s very difficult to insert many keyword and create a catchy phrase at the same time

简而言之，关键字不那么相关，并且您最多只能输入80个字符，因此很难同时插入多个关键字并创建一个吸引人的短语

You have only a couple of seconds to catch your prospect’s attention, make a good first impression, and sell your app’s story.

您只有几秒钟的时间就能吸引潜在客户的注意力 ，给您留下良好的第一印象，并出售您应用的故事。

Naturally, you can mention a keyword or two, just make sure they don’t disrupt the message you’re trying to convey.

自然地， 您可以提及一个或两个关键字 ，只需确保它们不会干扰您尝试传达的信息即可。

Instagram does a great job at this with their claim:

Instagram在这方面做得很好，声称：

“Bringing you closer to the people and things you love”

“使您与您所爱的人和事物更接近”

Source: Google Play Store

资料来源： Google Play商店

4.在详细说明中使用关键字 (4. Use keywords in your long description)

Unlike the iOS App Store,

与iOS App Store不同 ，

Google Play examines the long description of your app page and looking for relevant keywords

Google Play会检查您的应用页面的详细说明，并寻找相关的关键字

Here’s where you should focus your efforts and mention the terms you want to be found for and for certain industries is very important and significantly affects their app ranking.

在这里，您应该集中精力并提到要为某些行业找到的术语非常重要，并且会严重影响其应用排名。

The marketing agency AppMasters noticed a spike for two keywords after having ASO-optimized the long description. The first keyword’s position went up from number 13 to 8, and the second — from 11 to 8.This means that the app reached the top 10 search results for both phrases!

营销机构AppMasters 在ASO优化了详细说明后 注意到两个关键字激增 。 第一个关键字的排名从13上升到8，第二个从11上升到8。这意味着该应用程序在两个词组中均排在前10位！

Tips for a great and optimized description on Google Play:

有关在Google Play上进行精彩，优化的说明的提示：

• Use all the space available for the Long Description (at least 3.000–3.500 characters)
  使用“详细说明”的所有可用空间(至少3.000–3.500个字符)
• Find mid and long-tail keywords (keyword combinations) to add to your description
  查找中尾和长尾关键字(关键字组合)以添加到您的描述中
• Don’t overload your description with a lot of text — write in short paragraphs
  不要在您的描述中添加过多的文字-撰写简短的段落

• Use bullet points or Unicode symbols like ✔❖➜ (get them here) for a clear and visual organization

  使用项目符号或Unicode符号(例如✔❖➜( 在此处获取))进行清晰可见的组织

• Include emoji 🔥 or use HTML and Rich Formatting
  包含表情符号🔥或使用HTML和Rich Formatting

• Check Google requirements and learn what NOT to do 😉

  查看Google要求并了解不该做什么what

5.在您的描述中添加社交证明或统计数据 (5. Add social-proof or statistics to your description)

If there’s a number you’re particularly proud of or if you have an endorsement from a prestigious client, you should definitely show it off in your Google Play listing!

如果您感到特别自豪，或者得到了享有盛誉的客户的认可，那么绝对应该在您的Google Play列表中炫耀它！

Mentioning these can give you a credibility boost and differentiate you from your competitors, especially if the numbers or endorsement are visible above the fold.

提及这些可以提高您的信誉， 并使您与竞争对手区分开来，尤其是在首屏可见数字或认可的情况下。

This is the Expedia’s Google Play profile:

这是Expedia的Google Play个人资料：

Source: Google Play Store

资料来源： Google Play商店

As you can see, they pointed out that they have over half a million hotels available worldwide and made sure that anyone browsing through the listing notices that.

如您所见，他们指出，他们在全球拥有超过50万家酒店，并确保浏览该列表的任何人都注意到这一点。

You can experiment with this approach yourself by doing an A/B test, one listing that doesn’t feature a particular number or customer endorsement, and one that does.

您可以自己进行A / B测试，一种没有特定编号或客户认可的清单，而另一种则没有。

AppMasters’ Steve Young reported a 14.6% rise in downloads after they added social proof in their short description.

AppMasters的史蒂夫·杨(Steve Young) 在简短描述中添加了社交证明后 ，下载量增长 了 14.6％ 。

Such a significant spike in download rates might also result in having the app mentioned in the “Trending” list on Play Store.

下载率如此之高的峰值还可能导致该应用在Play商店的“趋势”列表中提到。

6.在URL /包中使用关键字 (6. Use Keywords in URL / package)

In Google Play Store, same as in the Google web search, keywords included in the domain / URL act as a strong ranking factor for app search.

在Google Play商店中，与Google网络搜索相同， 域/ URL中包含的关键字是应用程序搜索的重要排名因素 。

Read this curious case study on how Nintendo’s Super Mario Run included the keyword “zara” in the package URL.

阅读 有关Nintendo的Super Mario Run如何在包装网址中包含关键字“ zara”的 有趣案例研究 。

When the installs kicked off, giving the necessary off-metadata boost, the game started to rank for this extremely competitive and highly searched keyword.

当安装开始时，提供必要的元数据外提升，该游戏开始为这个极富竞争性和高度搜索的关键字排名。

Worth including a few keywords in the URL, right?

值得在URL中包含几个关键字，对吗？

7.在开发人员名称中使用关键字 (7. Use keywords in your Developer name)

The developer name will as well help your app rank in search results.

开发人员名称也将帮助您的应用在搜索结果中排名。

Besides that, Google favors apps from a developer with a positive history and ranks them higher in searches.

除此之外，Google偏爱具有良好历史记录的开发人员的应用，并将其在搜索中的排名更高 。

Try adding some keywords in the developer name.

尝试在开发人员名称中添加一些关键字 。

For example: “#DeveloperName: keyword + keyword”

例如：“＃DeveloperName：关键字+关键字”

8.制作一个原始的应用程序图标 (8. Make an original App Icon)

Users are attracted by beautiful and catchy visuals and this is one of the best ways of getting more hits in Google Play Store.

精美动听的视觉效果吸引了用户 ，这是在Google Play商店中获得更多点击量的最佳方法之一。

Don’t pick images from the internet and if you can’t create one by yourself, it’s worth considering hiring a good designer who can help you.

不要从互联网上挑选图像，如果您不能自己创建图像，则值得考虑聘请可以为您提供帮助的优秀设计师。

一些技巧 (Some Tips)

Make a research about other competitors apps and identify their primary colors, you can differentiate yourself by using colors that contrast with their visual identity.

研究其他竞争对手的应用程序并确定其原色，您可以使用与它们的视觉标识形成对比的颜色来区分自己。

Another approach is going for a bold statement and creating a brand that is unmistakable and instantly-recognizable.

另一种方法是大胆声明，并创建一个明确无误且立即可识别的品牌 。

A great example of this approach is Snapchat, with its bright yellow icon and key visuals:

Snapchat是这种方法的一个很好的例子，它带有亮黄色图标和主要视觉效果：

Source: Google Play Store

资料来源： Google Play商店

A few tips on how to optimize your icon:

有关如何优化图标的一些技巧 ：

• Make sure your icon is clearly reflecting the main purpose of your app, don’t confuse the users unless you already have a strong brand.
  确保您的图标清楚地反映了应用程序的主要用途，除非您已经拥有强大的品牌，否则请勿使用户感到困惑。
• Find your “style”, colors, typography, etc …, and stick to it, so your icon goes into alliance with the other elements of your app.
  找到您的“样式”，颜色，版式等，并坚持下去，这样您的图标便与您应用程序的其他元素融为一体。
• Use vibrant and harmonizing colors and clear shapes, don’t overload your icon with too many elements.
  使用鲜艳，协调的颜色和清晰的形状，不要在图标上添加过多元素。
• Take a look at your competitors and make something different.
  看一下您的竞争对手，并有所作为。
• Try adding borders to the icon to make it more eye-catching.
  尝试在图标上添加边框以使其更加醒目。
• Avoid having text in your icon.
  避免在图标中包含文字。
• Innovate and follow the design trends — remember when everyone got crazy about flat design? 🙂
  创新并遵循设计趋势-还记得每个人都对平面设计感到疯狂吗？ 🙂

• Don’t try to guess what icon your users will choose, use A/B testing tools to know exactly what icon performs best.

  不要试图猜测用户会选择哪种图标，而要使用A / B测试工具确切地知道哪种图标效果最好 。

9.制作视频以增加参与度 (9. Make a Video to increase the engagement)

You can create a YouTube video about your Android app or game.

您可以创建有关您的Android应用或游戏的YouTube视频。

A video is a very good type of content that people are more likely to watch

视频是人们非常有可能观看的非常好的内容类型

In this case, the video preview thumbnail will become a feature graphic. This is how it looks like on the listing and in search results:

在这种情况下，视频预览缩略图将成为功能图片 。 这是列表和搜索结果中的样子：

To add a video, just paste the YouTube URL in the “Promo video” field on your Google Play Store listing.

要添加视频，只需将YouTube URL粘贴到您Google Play商店列表中的“促销视频”字段中即可。

Keep in mind these requirements:

请记住以下要求：

• Make sure to use an individual video’s YouTube URL, not a YouTube playlist or channel URL

  确保使用单个视频的YouTube URL，而不是YouTube播放列表或频道URL

• Don’t use an age-restricted video as your promo video

  请勿将有年龄限制的视频用作促销视频

You can localize your video in all the languages that your app is available for.

您可以使用应用支持的所有语言来本地化视频 。

Upload one video for each language, or just use transcripts in different languages, which Google will automatically show depending on user location or device settings.

每种语言上载一个视频 ，或仅使用不同语言的成绩单，Google会根据用户位置或设备设置自动显示这些成绩单。

One of the coolest things about adding a video to your store listing is that the views from Play Store count as YouTube views. This gives you higher YouTube rankings, and therefore, higher positions in Google web search results.

将视频添加到商店列表中最酷的事情之一就是Play商店的观看次数算作YouTube观看次数 。 这样可以使YouTube排名更高，因此在Google网络搜索结果中的排名也更高。

Be sure to check out Apptamin’s guide to video marketing and remember that you can also make A/B testing experiments on your Google Play Store video to identify the top-performing one.

请务必查看Apptamin的 视频营销指南， 并记住您也可以在Google Play商店视频中进行A / B测试实验，以找出效果最好的视频。

10.拍摄应用程序的屏幕截图 (10. Take Screenshots of your app in action)

Like the icon and feature graphic, the screenshots don’t affect the search algorithm, but they do have an impact on the conversion rate to install.

像图标和功能图形一样，屏幕截图不会影响搜索算法，但会影响安装的转化率 。

Screenshots show how your app or game looks like from inside, and highlight its best features.

屏幕截图从内部显示您的应用或游戏的外观，并突出显示其最佳功能。

It is then up to the user if he likes what he sees and if he wants it, so it is very important to grab user attention from the first screenshot.

然后由用户决定是否喜欢自己看到的内容以及是否需要它，因此从第一个屏幕截图中吸引用户的注意力非常重要。

In Google Play Store you can add up to 8 screenshots for each supported device type, while the minimum required by Google is just 2 screenshots with following specs:

在Google Play商店中，每种支持的设备类型最多可以添加8张屏幕截图 ，而Google所需的最低数量仅为2张屏幕截图，并具有以下规格：

• JPEG or 24-bit PNG (no alpha)

  JPEG或24位PNG(无Alpha)

• Minimum dimension: 320px

  最小尺寸：320像素

• Maximum dimension: 3840px

  最大尺寸：3840px

• The maximum dimension of your screenshot can’t be more than twice as long as the minimum dimension

  屏幕截图的最大尺寸不能超过最小尺寸的两倍

Obviously, don’t limit yourself to the minimum of 2 screenshots, be creative and captivate your users with a showcase of your app’s best features.

显然，不要将自己限制在2张以上的屏幕截图中，要富有创造力，并通过展示应用程序的最佳功能来吸引用户。

The screenshots don’t have to be actual screenshots, you can (and should) go for storytelling and create a sequence of rich images to describe the best features of your app.

屏幕截图不必是实际的屏幕截图，您可以(而且应该) 讲故事并创建一系列丰富的图像来描述应用程序的最佳功能。

Follow these tips to rock your screenshots:

请按照以下提示摇动屏幕截图：

• Reserve the first screenshot slot for your most important message, or your app’s BEST feature
  为您最重要的消息或应用程序的最佳功能保留第一个屏幕截图位置
• Don’t give bare screenshots, provide explanations to each slide
  不要提供裸露的屏幕截图，请为每张幻灯片提供说明
• Pick a style or theme for your screenshot sequence and follow it instead of bringing up random images
  为您的屏幕快照序列选择一种样式或主题，然后按照它进行操作，而不是显示随机图像
• Don’t just declare your app features — challenge the user with your copy!
  不要仅仅声明您的应用程序功能-向您的副本挑战用户！
• If you have awards or mentions in media, too!
  如果您在媒体上也有获奖或提及！
• If you have a limited offer, show it on your screenshots
  如果报价有限，请在屏幕截图上显示
• Localize screenshots 🌍 if needed
  本地化屏幕截图🌍(如果需要)
• Test many options to find the best-converting ones
  测试许多选项以找到转换效果最好的选项

And if you need more inspiration, read this article!

如果您需要更多灵感，请阅读本文 ！

11.使您的应用程序出现在Google搜索应用包中 (11. Get your app featured in Google Search App Packs)

Not all search queries for apps take place directly in Google Play, some people simply turn to Google Search (with 63% of all US searches done on mobile devices in 2019).

并非所有针对应用的搜索查询都直接在Google Play中进行 ，有些人只是转向Google搜索 ( 2019年占美国移动设备全部搜索量的63％ )。

For this reason, Google created App Packs, a special snippet featured near the top of search results.

因此，Google创建了App Pack ， 这是搜索结果顶部附近的一个特殊代码段 。

Source: Google Search Results

资料来源： Google搜索结果

Clicking on any of the icons will take you directly to the app’s Play Store listing.

单击任何图标将直接将您带到应用程序的Play商店列表。

You should not only focus on ASO but also SEO (Search Engine Optimization)

您不仅应该关注ASO，还应该关注SEO (搜索引擎优化)

Luckily, many of the basic rules are similar for both instances, so you can quickly get a grasp of Google Search and Play Store optimization.

幸运的是， 这两个实例的许​​多基本规则都相似 ，因此您可以快速掌握Google搜索和Play商店的优化。

12.不要使用Google Play自动翻译 (12. Don’t use the Google Play automatic translations)

To make it easy for you to be present on several markets quickly, Google offers automatic translations of listing descriptions.

为了使您能够轻松快速地出现在多个市场上，Google提供了清单说明的自动翻译 。

However, they also openly recommend that you treat them as a temporary solution only and hire a human translator.

但是，他们还公开建议您仅将它们视为临时解决方案，并聘请人工翻译。

This is because optimizing for multiple markets isn’t just about translating, it’s about localizing.

这是因为针对多个市场进行优化不仅涉及翻译，还涉及本地化 。

Localizing your app’s descriptions means you’ll have to perform separate keyword research for each market.

对应用的描述进行本地化意味着您必须针对每个市场进行单独的关键字研究。

A term that is easy and has a huge search volume in one market might not be as simple to rank for and equally popular in the other.

一个容易在一个市场中拥有巨大搜索量的术语可能很难在另一个市场上排名那么容易，而在另一个市场上同样受欢迎。

For instance, according to UberSuggest, the keyword “bed and breakfast” has a search volume of 110,000 and difficulty score of 46 in the United States, whereas in Canada the volume is 18,100 and the difficulty score is 24.This means that while the term is 5x as popular in the US than it is in Canada, it’s also twice as hard to rank for the phrase in the American market.

例如，根据UberSuggest的说法，关键字“床和早餐”在美国的搜索量为 110,000，难度得分为46 ，而在加拿大，搜索量为 18,100，难度得分为24。 这意味着在美国的流行度是加拿大的5倍，在美国市场上，该短语的排名也困难了两倍。

Source: Neil Patel’s Blog

资料来源： Neil Patel的博客

13.优化您的应用程序以反映市场之间的文化差异 (13. Optimize your app to reflect cultural differences among markets)

We strongly recommend that you localize not just the copy, but also the visuals that accompany your app’s listings.

强烈建议您不仅要本地化副本，而且要本地化应用程序列表随附的视觉效果 。

This applies not just to the text on the images or the audio in your promo video.

这不仅适用于图像上的文字或促销视频中的音频。

Think about the specificity of the markets your app is present on, do their lifestyles, values, or beliefs differ significantly? For a brand like H&M, this might mean publishing different swimwear snapshots within listings in Europe and the Middle East.

考虑一下您的应用所针对的市场的特殊性， 他们的生活方式，价值观或信念是否存在显着差异 ？ 对于H＆M这样的品牌，这可能意味着在欧洲和中东的列表中发布不同的泳装快照。

14.投资应用保留策略 (14. Invest in an app retention strategy)

There are two types of metadata in the Google Play Store.

Google Play商店中有两种类型的元数据。

The first type is called ‘on-metadata’, the listing content you control and can change — e.g. images, title, or description).

第一种类型称为“ on-metadata”，它是您控制并可以更改的列表内容，例如图像，标题或说明。

The second is called ‘off-metadata’, and includes information like the number of installs, user reviews, or customer ratings).

第二个称为“元数据外” ，其中包括安装次数，用户评论或客户评分等信息。

As the app’s developer, you can’t modify any of this information.

作为应用程序的开发人员，您无法修改任何此类信息。

When the Play Store algorithm decides whether your app should be ranked highly, it takes both types of metadata into account.

当Play商店算法确定您的应用是否应排名较高时，它会同时考虑两种类型的元数据。

If you have poor user reviews or your installation rate suddenly drops, this can also negatively influence your app’s position in search results.

如果您对用户的评论不佳或安装率突然下降，这也会对应用在搜索结果中的位置产生负面影响 。

There’s only one way to have off-metadata work in your favor, making sure that your app is useful to its users, they leave positive reviews, and that they keep returning to it regularly.

只有一种方法可以让偏元数据工作对您有利，请确保您的应用对用户有用，他们留下了积极的评价，并定期回访它。

15.在竞争对手之前应对Google Play商店算法更新 (15. React to Google Play Store Algorithm Updates ahead of your competitors)

We highly recommend that you use an App Store Algorithm Tracking tool to make sure you never fall victim to Play Store updates.

我们强烈建议您使用App Store算法跟踪工具 ，以确保您永远不会成为Play Store更新的受害者。

A tool like this will alert you if it notices any unusual or abrupt keyword ranking changes for your app listing.

如果发现您的应用列表中的关键字排名发生异常或突然变化，则类似的工具就会提醒您。

AppTweak is an example of a free tool you can use for this purpose.

AppTweak是可用于此目的的免费工具的示例。

This way, you’ll be able to quickly check if it’s caused by an algorithm update.

这样，您将能够快速检查它是否是由算法更新引起的。

If that’s the case, you’ll be able to adjust your app store content promptly — perhaps, even before your competitors realize any algorithm changes have taken place.

如果是这样，您将能够Swift调整应用商店的内容-甚至在竞争对手意识到算法发生任何变化之前。

16.使用Google Android Vitals (16. Use Google Android vitals)

A while back, Google introduced a new feature called Android vitals, a set of app performance indicators that tell you whether your app’s performance is spot-on.

不久前 ，Google推出了一项名为Android vitals的新功能，这是一组应用程序性能指标，可以告诉您应用程序的性能是否正常。

演示地址

Just like in the case of off-metadata mentioned earlier in this post, the statistics from Android Vitals can also significantly influence your app’s rankings in the Play Store.

就像本文前文提到的非元数据一样，Android Vitals的统计信息也会显着影响您的应用在Play商店中的排名。

Hence, make sure that Android vitals are an integral part of your ASO strategy.

因此，请确保Android要素是ASO战略不可或缺的一部分。

17. App Store优化是一个正在进行的项目 (17. App Store Optimization is an ongoing project)

Staying on track with any algorithm changes or general ASO/SEO guidelines is very important in order to make sure that your app ranks highly in Google, both in the Play Store and search results.

要确保您的应用在Play商店和搜索结果中在Google中的排名很高 ，请务必及时跟踪算法的任何变化或ASO / SEO通用指导原则。

Remember to pay attention to all types of metadata in your app listings, both those controlled by you as well as the data that comes from user sessions, reviews, or performance trackers.

请记住要注意应用列表中的所有类型的元数据，包括您控制的元数据以及来自用户会话，评论或效果跟踪器的数据。

Perform market research regularly and adjust your strategy by checking your competitors.

定期进行市场调研，并通过检查竞争对手来调整策略。

In the end, people use apps in the long term not because they’re easy to find, but because of the genuine value they bring and the emotions they evoke.

最后，人们长期使用应用程序不是因为它们容易找到，而是因为它们带来的真正价值和唤起的情感。

Thanks for reading!

谢谢阅读！