虚拟现实和增强现实技术 App builders that are looking to achieve a greater level of success will often look to areas that have yet to be explored. Augmented reality and virtual reality are opening up ...
App builders that are looking to achieve a greater level of success will often look to areas that have yet to be explored. Augmented reality and virtual reality are opening up whole new worlds to app builders. For example, there are a number of app builders who are already looking to the NBA in this regard.
The NBA has established a reputation for themselves as a progressive league from a technological standpoint. Teams are already participating in competitive gaming, as numerous franchises have created their own e-sports teams. Now, the league is partnering with app builders to find out more about how they can leverage augmented reality and virtual reality to their benefit.
At the 2019 All-Star Game, the NBA's plans for augmented reality and virtual reality started to come into focus. On All-Star Saturday night, various superstars were photographed. A wide range of futuristic cameras were used to take video as well. The players were snapped from every possible angle and the league is not leaving any stone unturned.
These photos and videos were captured so that they can be used by the AR app that the NBA has already rolled out. This app is designed to take the fan into the world of the players and provides a more behind the scenes look. Since this is a league that prides itself on having a global audience, these types of apps are only going to gain in popularity.
App builders will continue to work with league officials to find out more about the benefits of virtual reality and augmented reality. The NBA has already made serious inroads in both areas. In addition to the aforementioned augmented reality app, the league is providing weekly live broadcasts that are powered by NextVR and Intel.
This league is not about to rest on its laurels, though. Those who have had the chance to speak with league executives find that there are a plethora of plans for the future. These apps are just the beginning. This is the type of work that needs to be done, in order to break ground for other sports. The NBA prides themselves on remaining ahead of other leagues in this regard.
While augmented reality and virtual reality are already playing a major role in the NBA, it remains to be seen if these advancements will lead to serious changes for the other Big Four sports (MLB, NHL and NFL). As for the National Basketball Association, these advances are the product of forward thinking executives who have been working behind the scenes for years.
The NBA has been examining the role that virtual reality is going to play for some time now. The technology was first utilized during a preseason game in 2014. The Golden State Warriors' 2015-2016 season opener was streamed in virtual reality as well. These innovations were a long time coming and the league put in the man hours necessary.
NextVR and Intel have remained by the league's side for the entirety of this experiment. Turner Sports and ESPN are also working with the league to find out more about what their broadcasts will look like once they are ready to utilize augmented reality and virtual reality on a more regular basis. With any luck, these technologies will become commonplace.
One of the league's primary areas of focus is a crucial one. When they take the time to meet with app builders, one of the first questions that is asked is focused on accessibility. Augmented reality and virtual reality apps are not always usable across all platforms. Since the NBA has a global audience to consider, this is an area that is going to examined by app builders and league executives alike.
There are a growing number of devices being used by NBA fans all around the world. If augmented reality and virtual reality are going to continue to play a key role in the NBA going forward, accessibility is everything. As technologies continue to emerge, the league must decide how they are going to be distributed to the general public.
The NBA bet big on these technologies by investing in them early and now they are reaping the benefits. Every form of technology is not always going to succeed. This is something that NBA executives and app builders are acutely aware of. The top organizations do not wait for a technology to mature before they decide to start learning about it.
This is what separates the best organizations from those that struggle to establish a forward thinking point of view. No fan of a professional sports league wants to watch an organization learn in front of them. The NBA is playing a crucial role by establishing a strong foothold with both of these technologies. They are also creating an environment where these technologies can be used more readily.
Intel and NextVR are in contact with the league on a daily basis. Games are filmed for the augmented reality and virtual reality apps. Longer features are also being created for the fans to enjoy. It is safe to say that these advancements are just the beginning of something great.
The league has yet to release any numbers when it comes to user engagement but NBA fans around the world who are unable to head to the arena are already benefiting. It remains to be seen what the future holds for the league but one thing is clear: they are already taking the proper steps to get the most out of AR and VR technology.
虚拟现实和增强现实技术The future impact of immersive, augmented, virtual, and mixed reality technologies — collectively called Digital Reality — will be as monumental to our society as personal ...
The future impact of immersive, augmented, virtual, and mixed reality technologies — collectively called Digital Reality — will be as monumental to our society as personal computers, the internet, and smartphones. Moreover, these digital experiences will transform the way we interact with technology through the use of sensors, gestures, voice, context, and digital content.
Digital Reality can not only facilitate more effective data usage, improve productivity and engagement, such technologies can also transform products and services or increase the breadth and depth of your value proposition for customers as well as employees– regardless of industry.
Historically, Digital reality applications have been disappointing and frustrating, often limited by the clunky hardware needed to serve experiences with limited tangible business value. Ofen solutions were mostly fit for physical installations at events or smaller “one-off” marketing events. However, the evolution in augmented reality and virtual reality has reached a tipping point, with enterprise adoption outpacing consumer demand. Market leaders are now shifting their focus from proofs of concept solutions and niche offerings to fully implemented solutions and strategies that make a tangible difference for their businesses.
Why is it different now compared to 5 or 10 years ago? First, many of the initial things envisioned by so many early adopters are now possible beginning to be possible. Several things will dramatically change the opportunities and potential for AR and VR over the near future:
· Covid-19 — Enterprises across the globe are currently realizing the benefits and feasibility of remote work and the indisputable role virtual reality can play in connecting the office of tomorrow with the ‘new normal way‘ we do business today.
· Content Creation — Creating content is becoming easier than ever before as access to large numbers of digital assets become more available. With cloud-based SasS content management solutions and libraries provided by emerging VR/AR CMS platforms, users can create content quickly without technical experience.
·内容创建 -随着对大量数字资产的访问变得越来越容易，创建内容变得比以往任何时候都容易。 借助新兴的VR / AR CMS平台提供的基于云的SasS内容管理解决方案和库，用户无需技术经验即可快速创建内容。
· Contact Time — The use of digital devices will continue to explode as more and more people use them for more of life’s experiences. Creative and effective learning strategies will benefit from this connectivity through collaborative learning and co-creation development of content.
Because of all of these improvements coming in the near future, virtual reality and augmented reality will become more accessible as new headsets emerge to provide an immersive experience on a new scale and with less expense. Wireless headsets will free the user to explore the world (both the virtual and the physical) in new and different ways.
什么是最热门的机会领域？ (What is the Hottest opportunity Areas?)
连接人们 (Connecting people)
Collaborate without colocation — connect people remotely, communicate, and enable individuals to view/interact with the same data/viewpoint across geography and the physical and virtual world. 无需托管即可进行协作—远程连接人员，进行交流，并使个人可以跨地理区域以及物理和虚拟世界查看/交互相同的数据/观点。
Combine the convenience of online meetings with the interactivity of face-to-face meetings: meet with your colleagues in virtual workspaces where you can read body language, collaborate, create, and feel connected. 将在线会议的便利性与面对面会议的互动性相结合：在虚拟工作区中与同事会面，您可以在其中阅读肢体语言，进行协作，创建并感到联系。
Facilitating meetings in VR enables you to have powerful interactive experiences. It enables activities that are impossible or very hard to do remotely such as to experience and review products and 3D models, brainstorm, sketch, mind-maps, prototypes and have team-building activities. All of these while interacting naturally and easily. 通过VR促进会议，您可以拥有强大的交互体验。 它使无法进行或很难进行的远程活动成为可能，例如体验和查看产品和3D模型，集思广益，素描，思维导图，原型以及进行团队建设活动。 所有这些都可以自然而轻松地进行交互。
As we will be able to conduct important business meetings in virtual and augmented reality, security protocols for retinal and eye-tracking to unlock your headset could be something we will see in the future to ensure that someone is not impersonating you virtually.
Augment data and resources to give professionals, engineers, field service ops. a new way to do their jobs and to be connected to each other and the HQ knowledge bank. 增强数据和资源，为专业人员，工程师和现场服务人员提供服务。 一种新的工作方式，可以与总部和知识库银行建立联系。
With digital reality technology, it is possible to create experiences and enable capabilities that allow greater insight, recognition, and understanding. Imagine looking at your car with augmented reality x-ray visions, enabling you to see easily learn how to maintain it with oil, etc. Or you could see IoT data from around the world streamed into a conference room. Digital reality combined with IoT offers a great opportunity for humans to interface with physical machines in a much more natural way.
A study conducted by Boeing showed that AR improved productivity in wiring harness assembly by
25%. And at GE Healthcare a warehouse worker receiving a new picklist order through AR completed the task 46% faster than when using the standard process, which relies on a paper list and item searches on a work station. Additional cases from GE and several other firms show an average productivity improvement of 32%.
Digital reality gives us the ability to train and learn in whole new ways. Tasks that are too difficult, dangerous, or expensive to train in the real world, can now be trained over and over again with an infinite amount of variations to be more realistic. Imagine being able to virtually train in unwanted incidents (e.g. Fire, breakdown of critical machinery, terror, etc.) all impossible, dangerous, or too expensive to train in real life. 数字现实使我们能够以全新的方式进行培训和学习。 现在，可以在无限的变化范围内反复地训练过于艰巨，危险或昂贵的任务，以使其更加逼真。 想象一下，能够在不需要的事件(例如火灾，关键机械故障，恐怖等)中进行虚拟培训，而这在现实生活中都是不可能，危险或过于昂贵的。
Immersive learning offers a practical hands-on training experience that supports not only cognitive memory but also muscle memory which makes it much more effective than classical classroom training. Research conducted by HTC put VR learning to the test against traditional methods. In a classroom of 40 students, half were taught course material through VR technology while the other half were given traditional methods. They tested comprehension and retention immediately following the course, and again 2 weeks later. Learners using VR scored an average of 27.4% better on the initial test and 32.4% better on the second test.
Bring consumers on a journey of exploration across time and geography. Making it possible for users to experience and feel a product in a tangible and immersive way that truly represents and convinces. With VR it is now possible to experience products or services that are either very hard to experiences for the masses or maybe do not even exist yet. Imagine a VR tour of a production facility that hasn’t even been built yet. Have future workers train in VR to enable them to be productive from day one.
企业在哪里可以抢先？ (Where can enterprises have a head start?)
Until now few companies have fully commercialized and professionalized their digital reality initiatives. Most companies are still focused on learning more about these solutions and surveying the growing AR/VR market.
We do see enterprises taking preliminary steps to lay the foundation for larger Digital Reality projects:
Get acquainted with the technology: Traditional IT skillsets offer very little practical value to those working with AR, VR, 360°, and immersive technologies. Organizations may use this opportunity to upskill and increase the focus on new and developing technologies. Formal and informal training and a few hours spent with one of the many development kits can help in developing the necessary skills and vocabulary.
Centralize the knowledge or create a COE on Immersive technologies: We often see that different departments across the same company have individually developed pilots and prototypes within DR, with no hardware, software, security alignment.
Look for relevant use(Business) cases: Industries, companies, and government agencies have started identifying use cases and piloting Digital Reality technologies, and in certain cases, they are moving towards production deployments. But to succeed long term with these initiatives, Enterprise should emphasize the Business case involved.
Yes, you can find a use case that is cool and impressive for a few days.
But for Digital Reality to live up to the promise of being a transformative technology we need to push to identify use cases that are closer to the core business and not just “pet projects” or marketing gimmicks.
Digital reality can change the way humans connect with data, and the world around them. Today, Digital Reality technologies show potential beyond the consumer market, with the potential to spans across the enterprise world. Businesses should consider investing in infrastructure and in developing new operating models to improve integration, professionalize, and support the adoption of Digital Reality technologies.
The time seems ready for a broad range of business professionals — from product designers to strategists to IT and beyond — to recognize the transformative potential of digital reality and put technology to use where it truly matters.
Such game-changing capabilities can not be established overnight. Like with every development initiative, there are real issues relating to technology choice, security, core integration, cloud delivery, availability, maintenance, and access to solve. Digital reality technology continues to evolve day by day, but are enterprises ready to jump on the train without falling off after the first sharp corner.